- Established
- October 2025
- Founder coding since
- 2008
- Operated from
- California
- Engineering
- One founder
- Runs on
- Cloudflare · our own servers
Norf Bay LLC — software for home service businesses
NorfBay
Four products, built inside a working shop.
Sollingual answers the calls, in English and Spanish. SerpCalls ties your Google rankings to the jobs they book. Ops Hub gives the office one screen for the whole operation. YieldOS keeps every job priced right.
Four things that kept breaking
For HVAC, plumbing, electrical, roofing, garage doors, appliance repair, and pest control. The calls nobody could get to, so Sollingual answers them in English and Spanish. The Google rankings nobody could tie to a booked job, so SerpCalls does. Two systems disagreeing about the same install, so Ops Hub reconciles them. Prices quoted from memory, so YieldOS runs the shop's real formula. Four products, one buyer. Where two of them talk to each other, we say which two.
The work these were built against
Sollingual answers in Spanish because a large share of the callers speak it. YieldOS holds a pricebook because a tech quoting from memory prices the job wrong. SerpCalls ties a map rank to a booked ticket because a ranking on its own does not tell you what it earned. Every feature came out of a service call somebody took.
One place to run the whole operation
Ops Hub gives each person at the shop a view of the business built for their job — dispatch, estimates, job costing, callbacks — assembled from ServiceTitan, Airtable, and the phones. Underneath, it keeps those systems reconciled: the office used to keep two copies of every job, one in the CRM and one in the spreadsheet it schedules against, and they drifted until a customer called.
We run the login server ourselves
NorfBay ID is an identity server we run on hardware we pay for, behind a domain we own. Sign in once and every product recognizes you. Revoking a departing employee happens in one place.